Treat your clients like children
Imagine a 5 year old boy. Let’s call him Tom. Tom needs looking after as his mum has to work and you have agreed to help out for a couple of hours after school. Now, Tom is a typical 5 year old boy. He wants to play football. He wants to go to the park [...]
Stop selling what you do
Your customers and clients rarely buy what it is that you offer, especially if you are a service based business. It doesn’t matter whether you are a coach, photographer or website designer – people don’t actually buy the coaching, photos or websites. And this is why most service-based businesses fail. The life coach who is [...]
The 5 senses of marketing – how many do you use?
Several months a go I wanted to order a bunch of flowers to be delivered to my sister-in-law in Brighton. Wanting to find a local florist, I went to Google and searched for “florist in Brighton”. The first florist I called very politely told me to look at their website and choose one of the [...]
Is your website a help or a hindrance?
Every business should have a website, right? True. Every business, big or small, should have some sort of web presence. The internet is part of every day life and, as you don’t need thousands of pounds to get a business online now, there really is little excuse for a business not to a have a [...]
Writing Marketing Copy? Know your customer first!
Had a great business mentoring session with a client last week who wanted to focus on getting an action plan together to help her write her website copy. The design and template was done, but it couldn’t go live until the copy had been written. However, one hour later we had not only time planned [...]
Are you being explicit enough with your clients?
When you want to make an offer to your client, it feels easier to make a soft approach. You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?” After all, you [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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