When you want to make an offer to your client, it feels easier to make a soft approach.  You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?”

After all, you don’t want to come across like a double-glazing salesman, do you?

But unfortunately, not being specific enough about how someone can get in touch with you, can actually be one of the reasons why somebody doesn’t get in touch.

Are you asking them to e-mail you?  Are you asking them to pick up the phone?  Are you asking them to put their name and e-mail address into an opt-in form?

And when are expecting a response from them? Today, tomorrow, before next Friday?

The more explicit you are with your call to action – the reason why a potential client should be in touch right there and then – the easier it is for your client to know what to do.

So forget about being softly, softly.  Forget about trying to let them make the choice; give them the choices available.  Be explicit with your telephone number: call me now on 01…  or E-mail me at …

Make it easy for your clients to know what the next stage is and how they should be communicating with you, and the more likely they are to take the next step towards spending money with you and order your products or services.