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Treat your clients like children

Written by Karen Skidmore on - 1 Comment
Categories: Marketing Design & Copy, Marketing Live Events, Marketing Small Business, Selling You & Your Business, Website & SEO Tips

Imagine a 5 year old boy. Let’s call him Tom. Tom needs looking after as his mum has to work and you have agreed to help out for a couple of hours after school. Now, Tom is a typical 5 year old boy. He wants to play football.  He wants to go to the park [...]

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1 Comment

Stop selling what you do

Written by Karen Skidmore on - 8 Comments
Categories: Marketing Design & Copy, Marketing Live Events, Marketing Small Business

Your customers and clients rarely buy what it is that you offer, especially if you are a service based business.  It doesn’t matter whether you are a coach, photographer or website designer – people don’t actually buy the coaching, photos or websites. And this is why most service-based businesses fail.  The life coach who is [...]

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8 Comments

The 5 senses of marketing – how many do you use?

Written by Karen Skidmore on - 7 Comments
Categories: Marketing Design & Copy, Marketing Small Business, Selling You & Your Business

Several months a go I wanted to order a bunch of flowers to be delivered to my sister-in-law in Brighton.  Wanting to find a local florist, I went to Google and searched for “florist in Brighton”.  The first florist I called very politely told me to look at their website and choose one of the [...]

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7 Comments

Is your website a help or a hindrance?

Written by Karen Skidmore on - 2 Comments
Categories: Marketing Design & Copy, Marketing Small Business, Selling You & Your Business, Website & SEO Tips

Every business should have a website, right? True.  Every business, big or small, should have some sort of web presence.  The internet is part of every day life and, as you don’t need thousands of pounds to get a business online now, there really is little excuse for a business not to a have a [...]

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2 Comments

Writing Marketing Copy? Know your customer first!

Written by Karen Skidmore on - 9 Comments
Categories: Marketing Design & Copy, Marketing Live Events, Marketing Small Business

Had a great business mentoring session with a client last week who wanted to focus on getting an action plan together to help her write her website copy.  The design and template was done, but it couldn’t go live until the copy had been written. However, one hour later we had not only time planned [...]

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9 Comments

Are you being explicit enough with your clients?

Written by Karen Skidmore on - 2 Comments
Categories: Marketing Design & Copy, Marketing Small Business

When you want to make an offer to your client, it feels easier to make a soft approach.  You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?” After all, you [...]

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2 Comments

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