Are you laying out the welcome mat for your email newsletter subscribers?
When someone signs up for your email newsletter, that first contact is very important. Just imagine walking in to a new boutique that you have never seen before and the sales assistant behind the counter ignores you. Or even worse, the sales assistant jumps out from behind a pillar and starts to sell the most [...]
Do you double opt-in?
Building your own database of potentially interested customers is one of the most important marketing strategies to put in to place as a small business owner. Whether you offer a free report or download or an action packed newsletter full of tips, tricks and strategies – giving people an opportunity to share their email address [...]
Automated marketing: spam or sprinkles?
Whenever I start talking about automated marketing, I always hear the odd intake of breath from certain people in the audience. The very word “automated” makes the whole process sound robotic and sausage-factory-like. And yet, if you don’t automate part of your marketing process as a small business owner, it’s easy to run out of [...]
Why you should be in the business of selling ice cream
You all have your own favourite flavour of ice cream, don’t you? Double chocolate chip, fresh strawberries and cream or perhaps you like a 3 scoop combination. But however much I love to talk about food, this blog ain’t a food blog! My reference to ice cream relates to Andrea J Lee’s version of multiple [...]
Advertise your free stuff
Advertising is a funny old game. We live in a society that is bombarding us with adverts every minute of every day. Some advertising is useful and informative. Some advertising has even become part of our culture and language – think of the Heineken “Refreshing The Parts” campaign and Martini “Anywhere, Anytime, Any Place” (apologies [...]
How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
Spray and pray marketing: the problems and the solutions
When a few long term clients begin to “evaluate” their current contracts, it is easy to feel a sense of anxiety. Perhaps your motivation and confidence is starting to wane as one after another potential lead dries up. When business is good, you are king of the hill. But when business gest tough, it is [...]
The Marketing Drip Feed – Are you doing it?
As we begin the last quarter of 2009 there will be no doubt that one of the reasons why some businesses have survived and others failed over the past year, will be the consistency of their marketing. Many self-employed professionals have relied on referrals over the past few years. They have built up a strong [...]
Does the size of your mailing list really matter?
Everyone seems to be focused on numbers at the moment, don’t they? How many followers can you get on Twitter? How many friends can you collect on facebook? How big is your network on LinkedIn? How big does your mailing list need to be before you can make any sales? Numbers, numbers, numbers! It seems [...]
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