Opt-in offers: are you giving away the wrong stuff?
The secret to building a successful small business is in your mailing list. Communicating with a targeted list of potentially interested clients who may be prepared to spend money with you at some point in the future will ensure you have a constant and consistent flow of revenue 12 months of the year. One sure [...]
Are you crazy? Do you really do business with your competitors?
Isn’t doing business with your competitors crazy? However, did you know that one of the quickest ways of attracting new clients to your business is to use other business’ databases? And that even includes using your direct competitors. Now I am not suggesting in the slightest that you are to break in to their offices [...]
Stop laying out a buffet
I came out with this phrase during a client session last week. Not sure why I was thinking about food (!) but I was on a rant about about creating value and stuff that stood out. The problem with buffets, where you offer everything all at once, is that they can be over whelming. I [...]
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
Are your tech tools stifling your business?
Do you change your business to suit your tech tools? Or your tech tools to your business? As you start to embrace technology within your business – whether it’s a new email marketing system or web based accounting package – it’s easy to feel unsure about whether you are making the right decision. Perhaps you [...]
The 5 most common email newsletter problems and how to avoid them
How many email newsletters have you signed up to over the years? Whether it’s a free report you’ve asked for or to get the latest news, it’s become the norm for many businesses to be capturing those all-important email addresses. But how many of those email newsletters that you’ve signed up have been any good? [...]
Why should I use a shopping cart system if I can use PayPal to do it all for me?
This question came up from a recent webinar I ran for a mumpreneur group. I was taking the group through online payments and how to get started taking credit cards via your website. PayPal is a great place to start. And yes, I know not everyone enjoys the PayPal process – but it is recognised as the [...]
How much is an email address worth to you?
You may know that I rant on quite a lot about the importance of capturing email addresses from your websites and blogs. Building up a list of email addresses of potentially interested clients is one THE most essential marketing activities you can do as a small business owner. But how much would you be willing [...]
When is the right time to hire a virtual assistant?
How to hire a VA I was interviewed earlier this week by Carmen MacDougall, one of the leaders in the UK Virtual Assistant industry. She was putting together a book for VAs looking to build up their client list and wanted to find out how I went about hiring my first VA. It was more [...]
The worst thing you can do when your blogging has lapsed
So you started a blog … but you just haven’t got round to writing articles for the past few weeks. Or is that months?! What about your email newsletter? You started with good intentions but things got … well, a bit busy. And you haven’t sent one out for a few months. It’s OK. It’s [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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