Live Events and Workshops: How essential are they in your business model?
Whether you are in the business of selling services or products, nothing quite beats having live events integrated in to your business model. Live events can be one the most challenging parts of a business model to get right – after all, I’m sure you’ve grimaced at the thought of standing at the front of [...]
Buy a dedicated domain for your individual products
For those of you who have just the one website promoting your business online and yet have several programmes, products or specific workshops on offer, having a dedicated domain for each programme, product or workshop can make your marketing messages work more effectively (as well as helping your search engine optimisation). It is a great [...]
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