Are you laying out the welcome mat for your email newsletter subscribers?
When someone signs up for your email newsletter, that first contact is very important. Just imagine walking in to a new boutique that you have never seen before and the sales assistant behind the counter ignores you. Or even worse, the sales assistant jumps out from behind a pillar and starts to sell the most [...]
Email Newsletters don’t have to be just one send wonders
An email newsletter is one of the most effective methods of communicating and building a relationship with a potential client. You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter. You spell check, make it look pretty, add a picture if you [...]
Automated marketing: spam or sprinkles?
Whenever I start talking about automated marketing, I always hear the odd intake of breath from certain people in the audience. The very word “automated” makes the whole process sound robotic and sausage-factory-like. And yet, if you don’t automate part of your marketing process as a small business owner, it’s easy to run out of [...]
The secret to writing great content for your email newsletter
Coming up with new content for each email newsletter can be tough. When you are starting with a blank screen or piece of paper, it can be hard to find the inspiration to write quality and compelling articles which encourage your readers to take action. “What if people don’t like what I write?” “What if [...]
Email newsletters: Give yours some personality
Email newsletters are a very powerful way of building your own database for your business. By giving value in the form of top tip articles, latest industry news or practical advice on “how-to-dos” will allow your subscribers to build trust in your expertise. And you all know that if you trust someone, you are more [...]
Blog or Email Newsletter: Which one should you be doing?
Two of the most popular topics I get asked about are blogging and email newsletters. Having published this email newsletter for almost 5 years and blogging for 4, it’s not surprising that these topics get asked of me time and time again. But one question that really stands out in popularity is the “Should I [...]
Does the size of your mailing list really matter?
Everyone seems to be focused on numbers at the moment, don’t they? How many followers can you get on Twitter? How many friends can you collect on facebook? How big is your network on LinkedIn? How big does your mailing list need to be before you can make any sales? Numbers, numbers, numbers! It seems [...]
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