Opt-in offers: are you giving away the wrong stuff?
The secret to building a successful small business is in your mailing list. Communicating with a targeted list of potentially interested clients who may be prepared to spend money with you at some point in the future will ensure you have a constant and consistent flow of revenue 12 months of the year. One sure [...]
Personalised video marketing: Too clever? Too personal?
There’s nothing new about personalised marketing. We’ve been able to mail merge for a long time now but this particular campaign from Cancer Research caught my eye the other week. I’ve been meaning to video it and show you, so here it is. What do you think?
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
Are your tech tools stifling your business?
Do you change your business to suit your tech tools? Or your tech tools to your business? As you start to embrace technology within your business – whether it’s a new email marketing system or web based accounting package – it’s easy to feel unsure about whether you are making the right decision. Perhaps you [...]
The 5 most common email newsletter problems and how to avoid them
How many email newsletters have you signed up to over the years? Whether it’s a free report you’ve asked for or to get the latest news, it’s become the norm for many businesses to be capturing those all-important email addresses. But how many of those email newsletters that you’ve signed up have been any good? [...]
Marketing through The Perfect Storm
You’ve typed out your marketing plan. It may even be stuck up on your wall or scrawled across a NoBo board. You’re feeling very pleased with yourself that you have committed to some daily and weekly actions to ensure you are chipping away at generating potential leads for future business. But then… A client project [...]
How much is an email address worth to you?
You may know that I rant on quite a lot about the importance of capturing email addresses from your websites and blogs. Building up a list of email addresses of potentially interested clients is one THE most essential marketing activities you can do as a small business owner. But how much would you be willing [...]
What comes first? Blog, email newsletter or website?
What came first? The chicken or the egg? This legendary conundrum can puzzle kids of all ages (and yes, I know I am still a big kid too?!) This same conundrum can puzzle small business owners who struggle with deciding what to start with first: a website, a blog or an email newsletter. To be brutally [...]
Why did you block me?
I got this message from one of my connections on LinkedIn today: “Long time, no speak. I hope all is well with you. I tried sending you a XXXX newsletter last week and it was blocked. May I ask if there is any reason why you blocked it? I would very much like to keep [...]
The worst thing you can do when your blogging has lapsed
So you started a blog … but you just haven’t got round to writing articles for the past few weeks. Or is that months?! What about your email newsletter? You started with good intentions but things got … well, a bit busy. And you haven’t sent one out for a few months. It’s OK. It’s [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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