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Email newsletters: Give yours some personality
Email newsletters are a very powerful way of building your own database for your business. By giving value in the form of top tip articles, latest industry news or practical advice on “how-to-dos” will allow your subscribers to build trust in your expertise. And you all know that if you trust someone, you are more [...]
Does the size of your mailing list really matter?
Everyone seems to be focused on numbers at the moment, don’t they? How many followers can you get on Twitter? How many friends can you collect on facebook? How big is your network on LinkedIn? How big does your mailing list need to be before you can make any sales? Numbers, numbers, numbers! It seems [...]
Opt-in offers: are you giving away the wrong stuff?
The secret to building a successful small business is in your mailing list. Communicating with a targeted list of potentially interested clients who may be prepared to spend money with you at some point in the future will ensure you have a constant and consistent flow of revenue 12 months of the year. One sure [...]
Email Newsletters don’t have to be just one send wonders
An email newsletter is one of the most effective methods of communicating and building a relationship with a potential client. You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter. You spell check, make it look pretty, add a picture if you [...]
Marketing through The Perfect Storm
You’ve typed out your marketing plan. It may even be stuck up on your wall or scrawled across a NoBo board. You’re feeling very pleased with yourself that you have committed to some daily and weekly actions to ensure you are chipping away at generating potential leads for future business. But then… A client project [...]
The worst thing you can do when your blogging has lapsed
So you started a blog … but you just haven’t got round to writing articles for the past few weeks. Or is that months?! What about your email newsletter? You started with good intentions but things got … well, a bit busy. And you haven’t sent one out for a few months. It’s OK. It’s [...]
Personalised video marketing: Too clever? Too personal?
There’s nothing new about personalised marketing. We’ve been able to mail merge for a long time now but this particular campaign from Cancer Research caught my eye the other week. I’ve been meaning to video it and show you, so here it is. What do you think? httpv://www.youtube.com/watch?v=x5gRBsxQumQ
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
Are your tech tools stifling your business?
Do you change your business to suit your tech tools? Or your tech tools to your business? As you start to embrace technology within your business – whether it’s a new email marketing system or web based accounting package – it’s easy to feel unsure about whether you are making the right decision. Perhaps you [...]
The 5 most common email newsletter problems and how to avoid them
How many email newsletters have you signed up to over the years? Whether it’s a free report you’ve asked for or to get the latest news, it’s become the norm for many businesses to be capturing those all-important email addresses. But how many of those email newsletters that you’ve signed up have been any good? [...]
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Karen Skidmore on Does the size of your mailing list really matter?
Thanks Sandy! Delighted that you enjoy my articles.Sandy gamble on Does the size of your mailing list really matter?
Karen I always love reading your articles. You have so much common sense! Hope to see you soon. Anyway keep...Julie - Beach Villa Barbados on Do you display your prices on your website?
Interesting blog Karen which I stumbled across while determining the strategy for our new website. For us its a...Karen Skidmore on 6 ways of using LinkedIn to build your brand online
Thank you Claire. Much appreciated :O)Claire Palmer on 6 ways of using LinkedIn to build your brand online
Fabulous piece Karen, I will be pointing clients to this as its such a good starter & reminder for people.
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