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Social Media Success: How Do You Make It Work?
There is no doubt that the growth in social media tools over the past couple of years has been enormous. Everywhere you go on the internet there seem to be references to business’ Twitter accounts and facebook pages. Follow us here, subscribe there, join online now. It’s easy to feel that everyone is tweeting, poking [...]
Are You on Business Sat Nav?
Earlier this week I found myself driving round a roundabout 5 times. My sat nav was telling me to take one exit and yet my gut instinct was telling me to take the exit before. I was running late for a networking event that I was speaking at and rather than risk being even later, [...]
Cancel your advertising and throw away your leaflets
When people decide to give up on their business and go back to corporate life it’s not because they prefer PAYE world. It’s usually because they have just run out money. They aren’t able to make enough income to cover their day-to-day costs, let along make a profit. But these businesses don’t go out of [...]
How to Manage Your Googleability
How many times have you checked someone out on the internet before meeting them? Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending. Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website [...]
How to get talked about when you are not in the room
Networking is one of the most effective forms of marketing, especially when you run your own business. Even with the explosion of sites such as Facebook and LinkedIn, nothing quite beats being able to get in front of “real” people, shaking them by the hand and having a face-to-face conversation. But, let’s be honest here. [...]
Is it Time to Ditch Traditional Marketing?
The past few years have created very exciting marketing opportunities for small business owners. The ability to get yourself known, both locally and internationally, has been made easier and cheaper than ever before. The explosion of social media has allowed you to upload videos, publish articles and reach out to potentially thousands of new clients [...]
6 Things You Need to Know About Writing Website Copy
Biggest website mistake? It’s when business owners spend all their time and energy on making sure the look and feel is right and then try to bash out some copy quickly so that they can make their website go live. Absolutely, first impressions do count. A picture is worth a thousand words and finding a [...]
6 Common Mistakes Made When Marketing Events & Workshops
Adding workshops and training events to your business mix can be an excellent way of increasing your revenue as well as raising your profile in your local market place. Workshops can be run at plush hotels, coffee bars, online, through conference calls – in fact when you let your imagination run wild, events can be [...]
If You Could Do It All Over, What Would You Differently In Your Business Today?
If you had a crystal ball, it would make many of your business decisions easier to make, wouldn’t it? If only you knew that the big contract you took on last year would turn out to be the biggest admin headache you’ve ever had. If only you had asked for references and examples of work [...]
Business Attitude or Business Idea: Which is more likely to lead to your success?
What did your friends and family say to you when you told them you were off to start your own business? And how did it affect the way you went about creating your business? When I first started telling colleagues and friends of my plans to start my own life coaching business back in 2004 [...]
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