Stop laying out a buffet
I came out with this phrase during a client session last week. Not sure why I was thinking about food (!) but I was on a rant about about creating value and stuff that stood out. The problem with buffets, where you offer everything all at once, is that they can be over whelming. I [...]
Be different: a great reason to go premium
Last week I was blogging about 80% of your competitors are doing it wrong. It pays to be different and stand out from the crowd. On the day this blog went out, I got a tweet from someone I met at a conference a year ago. Janet Mohapi-Banks and I had a chat about her [...]
80% of your competitors are doing it wrong!
Wanted to share a BIG lesson I’ve learnt over the past couple of months. Recently I’ve joined the Nigel Botterill’s Entrepreneurial Circle. Love him or hate him, you can’t deny he’s been rather successful over recent years. And it’s exactly that reason why I am loving the stuff he does. But the BIG lesson I’ve [...]
Regular monthly pay checks: how can you create one?
Getting away from corporate life was great, wasn’t it? You are your own boss now and you have the freedom to do whatever you want! But what about the monthly pay check? Do you miss that guaranteed money each and every month? One of the biggest reasons that small businesses fail is cash flow. If [...]
Stop with the content! Promote first …
When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. I ran a session at the Web Tech Club last month on how to run virtual events – teleseminars and webinars – and this was my biggest rant of the session [...]
When good is good enough [rant!]
When you run your own business, it’s easy to get personal about what you do. You care passionately about the images and messages that are used to represent your business. You worry if a spelling mistake or grammatical error causes offence. You worry that the price you want to charge isn’t too expensive to put [...]
How to make a book launch rock!
There’s nothing like introducing a new product to the market infront of 150 hungry customers! And if there is one thing that Dee Blick is fantastic at it is bringing together an amazing group of people to launch her second marketing book. The queue to wait for her to sign her book was loooong! And [...]
Time does not equal money. The first step to creating products.
How to create products: the first step There is a flurry of entrepreneurial activity at my children’s school at the moment. They have all been given £10 and have been challenged to turn that £10 note in to profit. It’s really interesting to see the creativity and initiative coming from them all. The headmaster has [...]
How to make your clients feel good about themselves!
WARNING! Girly blog post coming up! If you really can’t read about muffin tops and mum-tums, click away now! Once again, I was faced with the old age dilemma. I had a full wardrobe but no idea what to wear. On Saturday night I was invited to a summer party and I had plans to [...]
Why should I use a shopping cart system if I can use PayPal to do it all for me?
This question came up from a recent webinar I ran for a mumpreneur group. I was taking the group through online payments and how to get started taking credit cards via your website. PayPal is a great place to start. And yes, I know not everyone enjoys the PayPal process – but it is recognised as the [...]
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Great article Karen, I can't wait to read the book!Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)
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