SocialToo, a useful management tool for your social media accounts, has just announced on its blog that Twitter has requested they take away the auto-unfollowing feature.
Up until now, SocialToo subscribers could set their Twitter account to automatically unfollow people when they unfollowed you. Sounds like an efficient way of managing an account, doesn’t it?
On the SocialToo blog they say they added this feature because “when I auto-follow, some times later on those people unfollow you again”. The point being that as Twitter has set out a ratio to ensure you are only follow people in proportion to the number of people who follow you back, it allows you, the Twitter user, to keep adding more followers who keep following you, and dump the ones who don’t.
Doesn’t that mean that you are only in Twitter for the follower numbers?
My take on follower numbers is that they are nothing more than Emporer’s Clothing if you are using Twitter to help promote your brand online.
Yes, the number of followers is a useful indicator of how “popular” you may be and give you one measurement of how “popular” you may become over time, but just because someone follows you, doesn’t mean that they read or act on your tweets.
Tools like auto-unfollow are incredibly useful for those of you who just want to focus on numbers but for most of you reading this, I assume you like to use Twitter like I do – follow people who interest you, engage with you and you learn from. And not follow people just because they are following you or you want them to follow you back.
Noise is not helpful in your day-to-day lives. But conversation and engagement is.
Which is why I think it is very interesting that Twitter itself has taken a stand against auto-unfollows and asked third party applications, like SocialToo, to remove it.
What do you think?
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