Are your tech tools stifling your business?
Do you change your business to suit your tech tools? Or your tech tools to your business? As you start to embrace technology within your business – whether it’s a new email marketing system or web based accounting package – it’s easy to feel unsure about whether you are making the right decision. Perhaps you [...]
Ever find yourself busy doing nothing?
One of the great things about web tech tools and communication today is the choice of mediums and platforms to use. There is really no excuse for not being about to reach out your target audience and building your business brand. But to every positive, there is often a negative. Too much choice gives you [...]
Twestimonials: how to use your tweets as testimonials
The problem with tweets is that they only last about 3 or 4 hours at best. Once tweeted, they disappear down the Twitter feed, never to be seen again. Yes, using the Favourites feature is a great way of highlighting your favourite tweets – both tweets from others that you find useful, plus tweets of [...]
Cool tools: Tungle, the online scheduler
I love my tech tools so I am always trying out this, that and the other to see how different web based tools work for small businesses. Many seem great to start with, but then the novelty wears off and before long I have forgotten my login details and never go back. But there has [...]
Auto-unfollowing on Twitter: Is it right?
SocialToo, a useful management tool for your social media accounts, has just announced on its blog that Twitter has requested they take away the auto-unfollowing feature. Up until now, SocialToo subscribers could set their Twitter account to automatically unfollow people when they unfollowed you. Sounds like an efficient way of managing an account, doesn’t it? [...]
Twitter – Is it about conversation or is it about automation?
There is an awful lot of advice out there (me included!) that talk about automating Twitter; talk about being able to schedule your tweets using devices such as TweetLater; talk about automatically updating your Facebook postings with Twitter. All of which save you time to be able to spend so that your marketing is working [...]
Cool Tool: Are you using Twitter Search?
When you go looking for something on the web, the first place you probably go to is good old Google. Whether you want to find an answer to a burning question, a local website designer or the best cleaning product for that red wine stain on your carpet, Google tends to be the first point [...]
Cool marketing tool for your inbox
Do you use Outlook to manage your emails? If so then you may be interested in knowing about a little tool called Xobni. It’s free to download and was created to manage your outbox far more effectively through speedy searches and giving you the ability to track email conversations on one page. But what really [...]

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