Get found on Google: reasons why your website is not be coming up in the search results
Hands up if your website is floating around in hyperspace, attracting no more than a few dozen clicks every month? It’s easy to fall in to the trap of getting a website up and running, only to hold your head in despair because you are not getting the online traffic you thought you were going [...]
What comes first? Blog, email newsletter or website?
What came first? The chicken or the egg? This legendary conundrum can puzzle kids of all ages (and yes, I know I am still a big kid too?!) This same conundrum can puzzle small business owners who struggle with deciding what to start with first: a website, a blog or an email newsletter. To be brutally [...]
Sort your house out before you invite guests in
If you knew you were expecting visitors at your home, would you leave your pots and pans stacking up in the kitchen sink and your washing hung up to dry in the front hall? So why would you leave your website in a mess when you go out and invite interested clients in from social [...]
Dont fall in to the Facebook trap – make it your welcome mat, not your home
Yesterday there was uproar around Facebook communities. Facebook where making changes to the business pages and after a 9 minute outage, the new look Page had gone as quickly as it appeared. “How dare they change the format of the Pages” was one comment I read. “Don’t they know it businesses like ours that pay [...]
Your website home page – how important is it any more?
When businesses first started going online and creating websites to promote themselves, it seemed appropriate to replicate exactly what they did offline – create online versions of the brochures they sent out by mail or gave directly to clients. But what worked in the 90’s and early part of this decade just doesn’t cut it [...]
The worst thing you can do when your blogging has lapsed
So you started a blog … but you just haven’t got round to writing articles for the past few weeks. Or is that months?! What about your email newsletter? You started with good intentions but things got … well, a bit busy. And you haven’t sent one out for a few months. It’s OK. It’s [...]
Email Newsletters don’t have to be just one send wonders
An email newsletter is one of the most effective methods of communicating and building a relationship with a potential client. You spend the time writing an article, a welcome note and coming up with the offer you intend to make in the newsletter. You spell check, make it look pretty, add a picture if you [...]
Social Media and Emperor’s New Clothes
Up and down the country, there appears to be a domino effect. Advertising agencies, marketing departments, web masters – they all seem to be bolting on “Like Me” Facebook buttons and “Follow Me on Twitter” links to websites. People are being friended on Facebook by national carpet companies and major coffee chains. And I don’t know [...]
You and I: Does it matter which word to use?
Earlier this month I published an article about the 6 Things You Need to Know About Writing Website Copy and suggested that you take a look at your own website copy to see how many “I’s” and “you’s” where mentioned. How many of you did this? Well, Nic Oliver, who writes at www.Nic-Oliver.com, has been [...]
Social Media: What’s the worst thing you can do?
There’s lots of bad things you can do on social media, isn’t there? You can sell to everyone all the time and create noise that no-one listens to. You can automate your updates to the point that people wonder if you really a bot, rather than a human being. You can get obsessed by numbers [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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