What do you think of niching?
For many small business owners who hear the word “niche”, they often shudder, frown or shake their heads. “But I want to help lots of people! If I niche, I’ll close myself off to too many people.” is the phrase I hear a lot. I remember the guy who called me about launching his new [...]
Failed Life Coach turned Business Owner
I have a t-shirt stored away in the back of my wardrobe. On the front (in Wham! 80’s style font) is emblazoned “Failed Life Coach”. When I first started my own business, I was an accredited Life Coach. I had big ambitions to building my practice. You know, the usual stuff … a 6 figure [...]
Need another client?
You probably know a little (or a lot!) about how our internal chitter chatter can affect our attitude and results in business. If we are feeling stressed and worried about failing or a project or not working … we usually do just that. And it’s the same with marketing. If during your working day you [...]
Automated marketing: spam or sprinkles?
Whenever I start talking about automated marketing, I always hear the odd intake of breath from certain people in the audience. The very word “automated” makes the whole process sound robotic and sausage-factory-like. And yet, if you don’t automate part of your marketing process as a small business owner, it’s easy to run out of [...]
Perception is reality when it comes to your marketing
Exchanging tweets this morning with Marc Lawn of @businessgp about Tesco, reminded me of the recent Channel 4 programme Food. They looked at a shopping basket and compared the prices of identical products with all the major supermarkets – Waitrose, Sainsbury, Tesco, Asda and a few more. The results surprised me. I had always considered [...]
Social Networking Privacy Settings: How would your Facebook status update look on the front page of The Daily Mail?
Earlier this week I attended a presentation at school about online safety for our children. Run by the Lucy Faithfull Foundation it was enlightening and, at times, disturbing. I blogged about my thoughts on privacy settings the next day and after getting many comments and emails about the subject, I thought I would share some [...]
How private do you need to be on the internet?
Last night I attended a most excellent presentation at my children’s school. A representative from the Lucy Faithfull Foundation gave a session on online safety for our children. It was enlightening and incredibly shocking in parts. And it’s got me really fired up about privacy settings on the web. You see, what so many of business owners [...]
What comes first? Your products or your clients
You all know the conundrum of the chicken and the egg, don’t you? The chicken comes first because what lays the egg? But if chickens hatch from eggs, the egg has to be there first. And it’s the same dilemma for small business owners when deciding to create to products. If you haven’t got any [...]
Telephone Directory Marketing – just don’t do it!
When someone kindly subscribes to my newsletter, I always ask them a question: “What’s your biggest challenge in your business?” Out of all the answers I get, the most common one by far is “getting more clients”. And this is where the problems start. Wanting to “get more clients” is understandable. If you don’t have [...]
Is September the new January?
After having most of the summer off it’s now back to school and back to work. Even though I haven’t been at school for more than 23 years, I still get suckered in to all the stationery special offers. I may not need my protractor or compass any more but there’s nothing lovelier than the [...]
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Jade Pluck on Reasons why your social media marketing won’t work
Great article Karen, I can't wait to read the book!Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)
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