My 2011 Influencers – can they help shape your 2012?
As all our Facebook profiles have now defaulted over to the new timelines, you have probably noticed you have a huge space at the top of your profile for a cover photo. I was having a play around with myFBcovers.com and was inspired by the photo college you could create with photos of your Facebook [...]
Are you crazy? Do you really do business with your competitors?
Isn’t doing business with your competitors crazy? However, did you know that one of the quickest ways of attracting new clients to your business is to use other business’ databases? And that even includes using your direct competitors. Now I am not suggesting in the slightest that you are to break in to their offices [...]
Business books that have created huge leaps forward
If you are not learning new stuff, you’re not moving your business forward. It’s as simple as that! Don’t give me that “I haven’t got time to pick up a book”. If you are stuck in the endless cycle of answering emails, updating your Facebook Page, going to meetings and then rushing back to answer [...]
Be different: a great reason to go premium
Last week I was blogging about 80% of your competitors are doing it wrong. It pays to be different and stand out from the crowd. On the day this blog went out, I got a tweet from someone I met at a conference a year ago. Janet Mohapi-Banks and I had a chat about her [...]
80% of your competitors are doing it wrong!
Wanted to share a BIG lesson I’ve learnt over the past couple of months. Recently I’ve joined the Nigel Botterill’s Entrepreneurial Circle. Love him or hate him, you can’t deny he’s been rather successful over recent years. And it’s exactly that reason why I am loving the stuff he does. But the BIG lesson I’ve [...]
Trademark or Not: you decide after reading Cate’s story
Earlier this week, I published an article about copy cat business owners; the one’s who “borrow” your ideas, marketing copy and design. It invoked several comments, but this particular one I felt deserved it’s own blog post. With Cate’s permission, I wanted to share with you what she wrote. And it’s a story I thought [...]
Stop with the content! Promote first …
When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. I ran a session at the Web Tech Club last month on how to run virtual events – teleseminars and webinars – and this was my biggest rant of the session [...]
Help! Other people are copying my brand and ideas
Earlier this week, I got an email from a new subscriber to my newsletter telling me that one of the biggest challenges they are faced with was that people were copying their brand and ideas. Now, I just want to be clear that I’m not a legal expert! If someone has stolen intellectual or creative [...]
When good is good enough [rant!]
When you run your own business, it’s easy to get personal about what you do. You care passionately about the images and messages that are used to represent your business. You worry if a spelling mistake or grammatical error causes offence. You worry that the price you want to charge isn’t too expensive to put [...]
Warning: social media can make you less social!
As tweeting and facebooking becomes more the norm at networking events and conferences, social media is starting to affect people’s sociability. I’m sure we’ve all tutted at some point or another at the growing concerns that children spend more and more time glued to some form of screen. But have you stopped and looked around you [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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