You and I: Does it matter which word to use?

you and I copywritingEarlier this month I published an article about the 6 Things You Need to Know About Writing Website Copy and suggested that you take a look at your own website copy to see how many “I’s” and “you’s” where mentioned.

How many of you did this?

Well, Nic Oliver, who writes at www.Nic-Oliver.com, has been doing just that.  But not on his own site.  He’s been checking up on some of the big names in social media blogging.  And he’s included little ol’ me too :)

With all this talk about social media engagement, he found that – fortunately – the big names where all doing it right.  It wasn’t just a Social Media urban myth!  The talk is actually being walked (phew, thank goodness for that!!)

It’s a great article and you can read here – In Social Media, Size Matters!

And if you want to check your own website copy, get in touch with Nic. He’s got the software to do it quickly for you (rather than the “getting out the highlighting pen” process that I suggested!)

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