Article Marketing: 7 Ways of Making One Article Work Harder For Your Business

Do you write articles to help promote your business? 

What do you do with them once they are written?  Leave them safely saved on your PC hard-drive, never to be seen again?

Well, the great thing about writing articles is when the hard work of writing is actually done, the easy bit can begin – over and over again.  An article shouldn’t be used once and once only.  An article can be used time and time again, attracting new web visitors to your website 24/7.

Here are 7 ways that you can use one article and make sure you get it working harder for your business – so you don’t have to!

1. Email Newsletter:  Send it out to your subscribed database and share it via email
2. Article Submission Site:  Upload it on to one of the hundreds of article submission sites out there for free.  There are stacks to choose from covering both horizontal and vertical markets so do your research if you want to attract your target clients.  But to make it is easy for you, the Big Daddy of them all is www.EzineArticles.com.  If you want to keep things simple, submit just to this site and you won’t go far wrong.
3. Blog it:  If your article is around 300 words or more, split it down to make 3 or 4 blog postings.  And if you don;t have a blog, find someone who does blog in your marketplace and offer yourself as a contributor for a link back to your site in exchange.
4. Create an e-book:  Add another 9 or 10 articles to it and hey presto – you have an e-book.  Offer it as a free give-away or sell it and make some income.
5. Offer it to other businesses to use:  If you send out an email newsletter, you know the work needed to come up with fresh content can be tough at times.  So if you know other businesses in your field who send out an email newsletter, offer them your content for free if you are able to get a link back to your site.
6. Publish it:  Just like the email newsletter example above, think about the publications in your marketplace.  Which magazines or newspapers would love to get some free content [or may even pay you for it!]?
7. Make an e-course:  If you don’t want to do an e-book, why not add the other articles and create a 7 part e-course.   Again whether you use this a free give-away or a product to sell, decide which is best to help you achieve your business objectives.

How else can you use an article?  Share your ideas or thoughts below and submit a comment.

Other articles you may be interested in:

1. Is your business really hard work at the moment?
2. The 5 Marketing Rules for Small Business Owners in 2009
3. Getting blogging: tips to get your blog writing started