Business books that have created huge leaps forward
If you are not learning new stuff, you’re not moving your business forward.
It’s as simple as that!
Don’t give me that “I haven’t got time to pick up a book”.
If you are stuck in the endless cycle of answering emails, updating your Facebook Page, going to meetings and then rushing back to answer more emails, then yes, I can see you probably haven’t got time to pick up a book.
But … problems start if you never come up for air. You are so busy doing the doing, that if someone waved a better way of doing that doing, you’d probably not even notice.
And this why I believe 100% that reading (or audio if you prefer to listen) is absolutely good for business.
Even me … a self-confesses web tech geek who loves everything Apple and Google … loves the smell and feel of a new book (although I do have my eye on that new Kindle – will be asking Santa for one of those!).
If I look back over the past seven years I have been working for myself, the times that I have had those Eureka moments – when my business has shifted forward in a leap – have almost all been created because of a book I was reading.
So I thought it may be helpful to share some of the books that shifted great things for me in my business.
February 2005 – The Aladdin Factor by Jack Canfield and Mark Victor Hansen
I was feeling pretty crappy at this stage. 6 months young and very little in the way of any business success, my new business coach recommended I read this book. I was downward spiralling and had no belief in my ability to create a successful business but this, albeit cheesy and super-American book, gave me bite-sized nuggets that I still use today. My favourite being “Some will, some won’t, so what, someone else is waiting”.
March 2005 – Multiple Streams of Coaching Income by Andrea J Lee
There are dozens of books on this topic today, but this was a very new concept back in 2005 (especially for UK based coaches). I still refer back to my original scribbles from time to time and Andrea opened my eyes to Pink Spoon taster offers.
October 2005 – E-Myth Revisited by Michael Gerber
An oldie but a classic that absolutely should be read by anyone and everyone who wants to run a business, rather find themselves trapped in to a self-employed job. This book was like coming home after a long, long trip. The content just made total sense to me and it gave me a way forward to act big, whilst still being small.
April 2006 – Permission Based Marketing by Seth Godin
I had been committed to building my database via my newsletter for more than a year before I read this book. But this is my favourite of all Seth’s books. Practical, advice – perfect for the small business owner – on how to market to people who give you permission. So much more effective than thrusting unwanted spam in to their inboxes!
July 2007 – Yes! 50 secrets from the science of persuasion by Goldstein, Marting and Cialdini
I struggled with the classic “Influence” by Cialdini which is a popular recommendation. But it was a little too scientific and heavy going for me so I was delighted to get my hands on this book. I soaked in the stories and this book has greatly influenced the way that I write today. If you are struggling to find a writing style that sells without being “in your face salesy”, then this is a top read.
October 2010 – UnMarketing – Stop Marketing Start Engaging by Scott Stratten
I read plenty of books in between but this was the next big book that stopped me in my tracks. Like Gerber’s E-Myth, this book just felt so right. Scott’s writing style is refreshingly honest and I loved the way he stuck two fingers up at the internet marketing guru way of making money – which to be honest I was having enough of too.
August 2011 – The Botty Rules by Nigel Botterill
This summer I needed a kick in the right direction and this book woke me up and booted me up the backside with just the right amount of force! Honest and practical, Nigel’s big mantra is focused around getting stuff done. There are plenty of Botty Rules but my favourite is Number One “As a business owner, you are 100% responsible for what happens in your business. It’s all your fault!”
There are many more books but these where the ones which jump out from my bookshelf. Some have been read on more than one occasion.
So which ones are you going to order and read?
And which books have transformed and change the way you do business?
Other articles you may be interested in:
- Business Attitude or Business Idea: Which is more likely to lead to your success?
- Business Mindset Matters: the start up story from a small business owner
- Small Business Mistake: Attracting anyone and everyone to your business